Your local small business consultant

We help small businesses make work less work™.

Bill Dorman spent many years as a corporate consultant before shifting careers to focus on small businesses in Gainesville, Florida as part of his work managing a local startup incubator. He loved working directly with founders and their teams, and he saw the immediate impact he was creating. But he also recognized that small businesses are unable to pay big consultant house fees.

So he set out to create a system through which any “Main Street” company could get the business advice and assistance they need at a price they can afford. And so, with these principles in mind, Crosslinear was born in 2012.

Our Team

Bill Dorman

Lead Consultant

Bill has independent management consulting experience as well as experience serving in the strategic planning division of FMI Corporation in Raleigh, North Carolina. At Raymond James Financial in St. Petersburg, Florida, Bill served as Vice President of Office Services and managed the firm′s national portfolio of real estate. He also served in the Corporate Marketing Department for Raymond James Financial to help develop the firm′s corporate marketing plan. Before joining Raymond James, Bill spent fourteen years in direct, interpersonal sales with Northwestern Mutual Financial Network, specializing in asset protection, intergenerational business succession planning, and deferred compensation plans. Bill holds a Bachelor of Science in Business Administration with a major in Finance and a Master of Business Administration with a concentration in Human Resource Management, both from the University of Florida.


Julieanne McGuinness

Head of Operations and Intellectual Capital

Julieanne is responsible for directing Crosslinear associates during engagements with clients, as well as creating, bettering, and implementing processes at Crosslinear HQ. She consults internally with the team to see what works, what doesn't, and what can be improved. She also functions as a consultant in the areas of sales, marketing, networking, HR, ROI, P&L, and training. When she is not creating, problem solving, training, or consulting, she is most certainly working on propelling the Crosslinear culture of good feels, livin' life, honour (with a U - because it requires action on your part to create honor) and smaction (smart action, done right - done now).

Bill Zhou

Strategic Development Associate

Bill Zhou is a graduate of the University of Florida with a Bachelor’s degree in Marketing and minors in Entrepreneurship and Chinese Language & Literature. Bill is a Strategic Development Associate at Crosslinear and he manages hiring engagements and internal social media marketing. His interests include marketing analytics, SEO, and HR. In the future, Bill hopes to start a business of his own.


Renoli Huauya

Strategic Development Associate

Renoli Huauya is a Strategic Development Associate at Crosslinear. She recently finished her Bachelor’s degree in Finance and her Masters in International Business at the University of Florida. Renoli enjoys using her technical and analytical skills to help clients enhance systems and processes. In the future, she hopes to start a non-profit in Peru dedicated to providing educational opportunities in impoverished areas.

Join our team!


We help businesses level up, do you have what it takes?

We are now hiring Strategic Development Associates. As an associate you will use our proprietary methodologies to help our clients tackle problems, while creating and documenting standard operating procedures.

We are looking for students that love to solve problems, embrace challenges, apply what they learn, make sense out of chaos, and naturally have a great attitude!

If interested, send your resume to human.resources@crosslinear.com